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New Zealand fashion label Gin and Tonic (founded in 2011) embodies a fascination with fabric, pattern, colour and texture and derives inspiration from James Bond '60's jetset scenes and Maurice Binder's opening title sequences.

Garments such as tunic dresses and kaftans explore refreshing style with beautiful simplicity. To compliment this we incorporated strong, bold, fresh, clean geometric type to reflect the balance of attitude and elegance in Gin & Tonic.

The result was a brand mark that is timeless, clean, evocative and stylish.