The second annual New Zealand creative industries mash-up 'MAKE SOMETHING' is back! This collaborative exhibition starts next week and runs from November 25 to December 3 2011.
In the creative industries, collaborations exist for the most
part within the confines of one discipline - whether that be
graphic design, architecture, fashion, music...
Rarely is there the opportunity for collaboration outside of
commercial parameters. MAKE SOMETHING aims to change that with a
group exhibition of non-commercial, genredefying New Zealand
creative industry collaborations.
Founded in 2010 by graphic designer Bevan Tonks and joined by
eight other leading New Zealand graphic designers, MAKE SOMETHING
participants have been thrown a challenge; given absolute free
reign, who would you choose to work with from the creative
industries and what would the results of that mash-up be?
Bevan says, "The support and attention we got last year was
indication enough that the event couldn't end there. 300 people
passed through the doors in 3 days. It was overwhelming considering
it was done without any major marketing or public awareness. I
think it just peaked peoples interest."
The quality of the event really rests with finding creatives
willing to step outside their day-to-day palette and try something
new. If the list of 2011 collaborations are anything to go by, this
outing should be another strong show for MAKE SOMETHING."
The exhibition is free to the public and will run from November
25 to December 3, 10am-4pm each day at the Saatchi &
Saatchi Gallery Space, Level 3, Saatchi & Saatchi Building, 125
The Strand, Parnell, Auckland.
The 2011 collaborative partnerships are:
+ Joanna Alpe (Graphic Designer) & Rebecca Mills
+ Fred l'Aimi (Graphic Designer) & Stu Barr (Fermenter)
+ Sarah Laing (Graphic Designer) & Melissa Laing (Artist /
+ Arch MacDonnell (Graphic Designer) & Billy Apple®
+ Edgar Melitao (Graphic Designer) & Chris Stevens (Interior
+ Shabnam Shiwan (Graphic Designer) & Emma Boyd (Industrial
+ Kelvin Soh (Graphic Designer) & Calem Chadwick
+ Gary Stewart (Graphic Designer) & Wheelworks (Handcrafted